About us




Introduction

Whitespace Brand Consulting or WSBC is a Bangalore based strategic brand-consulting firm offering full-fledged Brand and Branding related services. WSBC strongly believes in making every potential brand well recognized, aspirational and one of the most admired brands in the market. We are not here to revolutionize or change the view on branding. Based on a holistic and insightful understanding of the clients products, key markets, business and brand issues, we offer them very sensible and effective solutions that are client and situation specific, which works very well in the constantly changing Indian market. Whitespace Brand Consulting or WSBC helps transform your business through strategies streamlined specifically for your business. Be it incubating a new business or revitalizing the current business, WSBC offers unique non-conformal strategic direction and out of the box creative solution for your brand. We marry the right brain with the left to whip up a Branding Blitzkrieg powered by key insights through in-depth research and consumer understanding. All of this effectively presented through ingenious design and brand strategy.

The Whitespace philosophy

In this forever-cluttered market space with a million brands baying for that elusive customer's attention, WSBC aims to help all potential Indian brands to occupy that “whitespace” – the holy grail that all brands aspire to occupy. A killer business acumen and sound marketing plan may not be enough to create a great brand that endures. This is where WSBC fills in the gap – We know you hate cookie cutter solutions – So we burn the midnight and our grey cells in an effort to study the problems unique to you. Our in-house experts are a unique breed of logical and magical beasts who toil to give you perfection. i.e., Strategic brand consulting powered by specific trademarked modules that will:

Help brands grow and flourish
Help brands differentiate from competition and as fresh as ever.
Help brands become admired icons by unlocking it's true potential

People at Whitespace

Sanju P
Founder & Brand Strategist


You can't take advertising and brand management out of Sanju. With over thirteen years in this field, he has several case-studies to report and insights to share. During a brilliant stint at Ray + Keshavan, now known as The Brand Union, he gained invaluable experience in the subtleties of brand management. At The Brand Union Sanju handled several large corporate makeovers like those for Canara Bank, Trident Hotels, J&K Bank, PunjLlyod, CEAT Tyres, SOMA Infrastructure, Coromandel Fertilizers, Chettinad Cement, ACC, Fair & Lovely and many more. Sanju has proved his prowess at setting-up, implementing and managing large-scale projects, and in providing strategic insights to strengthen the value proposition and gain marketplace success. In advertising, he has worked with such illustrious names as Ogilvy & Mather, Contract adverting and Euro RSCG etc. Sanju was the impetus behind the successful communication rollout for various brands like Hutch (now Vodafone), Louis Philippe, Carbon Jewelry, Le meridian, and more. Furthermore, Sanju's strategic vision powered various advertising campaigns that focused on a new product, increased brand visibility, promoted brands and spread consumer awareness. An MBA from Alliance University, Sanju's brand experience spans sectors like Banking, FMCG, Insurance, Real estate, Telecom, Engg& construction services, Healthcare, Cement, Fertilizer, Hospitality, Education and Apparel. He is a member of McKinsey Quarterly Executive Panel, International Advertising Association and TiE (The Indus Entrepreneurs), Bangalore Chapter. When he finds the time Sanju loves to travel, collect antiques and lose himself to music.

Ajai
Creative Director


Ajai is not just a design lover, but an expert in practical design which benefits the consumer and the brand equally. A gold medalist in BFA from Fine Arts College, Trivandrum and Ajai has over 14 years of experience in brand design. Before being part of Whitespace, he had a short stint at Microland and Infosys as web designer and communications designer before moving to Icarus design where worked for many years. His vast portfolio includes some of the best packaging works developed for brands like Mr. White and Sani Fresh from Henkel, Brand identity and packaging for Rasna, Tata Salt, Britannia Cheese. Many brands of the UB Group (United Breweries Group) including the corporate identity are the design ideas of Ajai. Packaging revitalization and variant development for India's second largest condom brand Kamasutra has become a case study post its launch. As a creative problem solver Ajai has a very detail oriented approach to design and has delivered some impactful design solutions that has worked really well for our clients. Ajai has won the best package design category award at Future Group Business World NID design brilliance award 2008 for ZinZi wine of UB Group.

Dr.Thomason
Consultant- Brand Research and Consumer Behavior


"Dive deep into the minds of the consumers and think from their point of View" is what Dr.Thomason who holds a Ph.D. from the Faculty of Management Studies,University of Kerala always says. His thorough and detailed evaluation of the market, people and process help in developing the best positioning and logic for the brand before we start doing the magic with the creatives.
Dr. Thomason is a PMI certified Project Management Professional and has worked in brand-building processes of Real Estate, Hospitality, Entertainment, Software and consulting firms.He has been associated with The World Bank, New Delhi as IEG Short Term Consultant in Internal Marketing Research and Analysis and with Ernst & Young Middle East in Corporate Communications, overseeing the creation and implementation of an Internal Branding System for the firm. Currently a marketing faculty with Alliance University, Dr. Thomason provides very interesting insights on Indian consumers that has helped many entrepreneurs and their companies in building strong foundation for their brands.