Redefining living spaces
One of the most essential human needs is a living space, but how much of space does one need to live comfortably is the next question. This was the premise for WSBC to work for VSPL, a construction and real estate company that wanted to position itself in the market. Understanding Indian consumers in the Urban market and the home-buying-market revealed a lot of interesting aspects. After a detailed study we were able to identify the perfect space where the brand VSPL could be positioned “Providing home for a reasonable price without compromising on the quality and aesthetics of a home.’ The new brand identity reflected the three key aspects of the brand and it had understood the product it was offering to its customers keeping their aspirations in mind. WSBC helped the brand to rename and reposition itself in the cluttered builders market. The entire brand touch points were developed for the brand to connect well with its customers.