Creating a new space in grocery retailing.
Indian retailing sector is seeing some of the most dramatic changes. This sector is poised for some action. WSBC was asked to create a unique brand positioning along with a spectacular identity to bring a distinctive and engaging retail experience. A comprehensive study was done to evaluate and understand the existing retail context and mapped the future of retail.
A changing shopping behavior and predicting consumer spend pattern kept the challenges high. The solution paved way to a simple yet powerful name that christened the birth of a grocery retail store, which placed itself between the large format and the ‘Kirana’ or the mom & pop store. The ‘all under one roof shopping’ was the inspiration for the spectacular identity, which at a closer look reveals A to Z in a bag. All consumer touch points along with the retail environment graphics were developed to reflect the brand’s core proposition.