An MBA in marketing, with specialization in Digital Marketing Strategy from IIM Calcutta, Smita comes with 14 years of strong experience in Branding, Retail, IT Education/Training and Social and Digital Marketing Strategy.

With a Social Media Marketing certification from Stanford University and having worked with Digital and Design Agencies, she has passionately driven businesses via Social platforms and crafted strategies from scratch to help clients gain a winning edge in this transient Social environment. As a team player and key strategist, she worked on providing end to end Digital solutions to businesses across diverse domains like BFSI, FinTech, Health-Tech, Real Estate, Omni channel retail, Home & Furnishing, Parenting, Fashion/Apparels/Lifestyle and strongly believes in building long lasting client-business-people relationships.

Her work also involved extensive networking and close coordination with writers, influencers, designers and shutterbugs to provide crisp and world-class E-commerce strategies for Platform/Product launches, brand awareness, brand visibility and online sales for companies like Godrej One (Script Online), Max Hypermarket (SPAR India), Avenue 11, NR Group and Inito Technologies.

Her content strategy solutions have been effective and rewarding on Web makeovers, Rebranding/Revamps, Corporate blogging & SEO strategy for companies like IKEA, HDFC, Fullerton, Cholamandalam and many emerging startups as well.