VOI JEANS
UK Brand’s India entry strategy


UK ’s jeans brand VOI, wanted to enter Indian market, but were unsure of the essence and characteristics of this segment and the target audience. WSBC in association with H2O Advertising did a comprehensive study about the market and helped VOI to establish its launch pad in Bangalore market to begin with and later spread out to various other locations. Consumer research and the market trends in the jeans wear category was done using some our proprietary tools. This helped the brand in finding a unique positioning for the brand and a strong foothold in the 52 Billion* domestic market growing at 12 % per annum. Today, VOI jeans has evolved from a shop-inshop formats to a excusive outlets. Its expanding fast and becoming very popular brand in the Indian denim market.

















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