VSPL
Redefining living spaces


One of the most essential human needs is a living space, but how much of space does someone need to live comfortably was the next question? This was the premise for WSBC to work for VSPL a construction and real estate company that wanted to position itself in the market. Understanding Indian consumers in the Urban market and the home buyers market revealed a lot of interesting aspects. After a detailed study we were able to identify the perfect space in which brand VSPL could position itself. Providing home for a reasonable price without compromising on the quality and aesthetics of a home. The new brand identity reflects the three key aspects of the brand and it had understood the product it was offering to its customers keeping their aspirations in mind. WSBC helped the brand to rename and reposition itself in the cluttered builders market. The entire brand touch points were developed for the brand to connect well with its customers.

























Atitha

THE REAL LEARNING

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Avant    Garde

SIGNATURE HOMES AT SIGNIFICANT VALUE

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Brillio

Brilliant workspaces

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Eudora

Resurrecting Wealth Management

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EGYPT    TOURISM

Revival of Egypt tourism

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FIDATO

MAKING MONEY MATTER

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GRAINZ

CREATING A NEW SPACE IN GROCERY RETAILING

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Image    Power

Personifying the star in you

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JAI

CHANGING SIGNS

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Lowkal

MAKING EVERYONE’S LIFE SWEETER.

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Organa

art of organic living

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RAMKY

Ramky Enviro Engineers waste management strategy for a cleaner Hyderabad

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s2    Homes

Smart Homes for Smarter People

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Smaart    Homes

FROM VISONING TO WISHING NEW CUSTOMERS

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VOI     JEANS

UK Jeans Brand’s India entry strategy

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VSPL

REDEFINING LIVING SPACES

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