Jayanth S, Vice President – Brillio

Jayanth S, Vice President – Brillio

“White Space has successfully managed to bring alive the Brillio brand in our offices, making apositive difference to employees! They did a remarkable job in the midst of crunched timelines thatinvolved extensive coordination with numerous partners. Sanju and his team’s creativity, patienceand attention to detail is simply amazing! Great work…”

Rajesh B Pillai, Founder – Eudora Wealth

Rajesh B Pillai, Founder – Eudora Wealth

“I had approached Sanju of Whitespace Brand Consulting with clear vision and a strong business plan about my new business that I was planning to start. I asked him to help me develop my Brand plan and identity for the new firm and launch it in the market. Unlike many others who promised to get […]

V. Pradeep Kumar, Executive Director – Mother India Farms

V. Pradeep Kumar, Executive Director – Mother India Farms

“ It was a pleasure working with Whitespace for the re-branding exercise of ‘Organa’ and we fondly remember the detailed exercises and brainstorming sessions we did together. ‘Organa’ as a brand is gaining ground across the country with product acceptance being facilitated by a distinct brand identity and an attractive packaging. We thank Whitespace for […]

Why Branding?

Why Branding?

To begin to understand what a brand is, you must first understand that your brand does not exist in your marketing department, your public relations team, or your CEO’s office. A brand exists only in the minds of your customers. If you Google “brand definition” you’ll find multiple different attempts on just the first page of search results alone. There are so many competing misconceptions…..

Marketing or Branding
– The differential concept

Marketing or Branding – The differential concept

Sometimes our clients ask us, “What is the difference between branding and marketing?” The question arises because most people and organizations use these terms interchangeably. Unlike Medicine, Law or Finance, practitioners in the field of brand and marketing don’t share a common professional language. When one…..

Sanju P
Founder & Brand Strategist

Sanju P Founder & Brand Strategist

Sanju has over 19 years of experience in Advertising and Brand Management.
His brand management experience began while working at Ray+Keshavan, currently known as Super Union, while handling large corporate make over like Canara Bank, Trident Hotels, J&K Bank, PunjLlyod, CEAT Tyres, SOMA, Infrastructure…

Ajai R
Creative Director

Ajai R Creative Director

Ajai is a gold medalist in BFA from Fine Arts College, Thiruvananthapuram.
He has 18 years of experience in brand design. He had a short stint at Microland and Infosys as web designer and communications designer and was with Icarus design for several years before moving to Whitespace. His..

Manu B
Brand Strategist

Manu B  Brand Strategist

Manu has 9 years of experience in the brand communication industry.
After completing his Post graduation in Marketing from University of Waikato, New Zealand, he worked with Fairfax Media NZ as a Client Servicing Specialist. He provided media consulting to clients across a variety of industries including legal…

Smita P
Digital Marketing Strategist

Smita P Digital Marketing Strategist

An MBA in marketing, with specialization in Digital Marketing Strategy from IIM Calcutta, Smita comes with 14 years of strong experience in Branding, Retail, IT Education/Training and Social and Digital Marketing Strategy.
With a Social Media Marketing certification from Stanford University and having worked with Digital…