The ability to sustain: Sustainability and brand value

The ability to sustain: Sustainability and brand value

A word with a lot of buzz around it lately has come in to conquer businesses with its philosophy. Sustainability has an air around it which most people are turning their head towards. In recent years, consumers have consciously evolved to understand that their behaviour has a large impact on the environment, hence indulging in……

The nitty-gritty of productivity while working from home

The nitty-gritty of productivity while working from home

Diving straight into it, working from home a boon or bane? The pandemic has taught the working world to adjust to a model that we never saw coming and now it’s here to stay. Wrapping your head around a space that is your home and work can be a fine line to define. While it definitely is keeping our loved ones and us safe, it can be hard to…..

The art of transforming the education sector through a pandemic

The art of transforming the education sector through a pandemic

Humanity has seen the face of the worst due to the Covid-19 pandemic with scores of people losing their loved ones across the globe to the virus. Lockdowns have become a normalised norm in a number of nations that has directly or indirectly affected individuals socially, mentally and economically. Several enterprises have severely slashed their […]

Jayanth S, Vice President – Brillio

Jayanth S, Vice President – Brillio

“White Space has successfully managed to bring alive the Brillio brand in our offices, making apositive difference to employees! They did a remarkable job in the midst of crunched timelines thatinvolved extensive coordination with numerous partners. Sanju and his team’s creativity, patienceand attention to detail is simply amazing! Great work…”

Rajesh B Pillai, Founder – Eudora Wealth

Rajesh B Pillai, Founder – Eudora Wealth

“I had approached Sanju of Whitespace Brand Consulting with clear vision and a strong business plan about my new business that I was planning to start. I asked him to help me develop my Brand plan and identity for the new firm and launch it in the market. Unlike many others who promised to get […]

V. Pradeep Kumar, Executive Director – Mother India Farms

V. Pradeep Kumar, Executive Director – Mother India Farms

“ It was a pleasure working with Whitespace for the re-branding exercise of ‘Organa’ and we fondly remember the detailed exercises and brainstorming sessions we did together. ‘Organa’ as a brand is gaining ground across the country with product acceptance being facilitated by a distinct brand identity and an attractive packaging. We thank Whitespace for […]

Why Branding?

Why Branding?

To begin to understand what a brand is, you must first understand that your brand does not exist in your marketing department, your public relations team, or your CEO’s office. A brand exists only in the minds of your customers. If you Google “brand definition” you’ll find multiple different attempts on just the first page of search results alone. There are so many competing misconceptions…..

Marketing or Branding
– The differential concept

Marketing or Branding – The differential concept

Sometimes our clients ask us, “What is the difference between branding and marketing?” The question arises because most people and organizations use these terms interchangeably. Unlike Medicine, Law or Finance, practitioners in the field of brand and marketing don’t share a common professional language. When one…..

Sanju P
Founder & Brand Strategist

Sanju P Founder & Brand Strategist

Sanju has over 19 years of experience in Advertising and Brand Management.
His brand management experience began while working at Ray+Keshavan, currently known as Super Union, while handling large corporate make over like Canara Bank, Trident Hotels, J&K Bank, PunjLlyod, CEAT Tyres, SOMA, Infrastructure…

Ajai R
Creative Director

Ajai R Creative Director

Ajai is a gold medalist in BFA from Fine Arts College, Thiruvananthapuram.
He has 18 years of experience in brand design. He had a short stint at Microland and Infosys as web designer and communications designer and was with Icarus design for several years before moving to Whitespace. His..

Manu B
Brand Strategist

Manu B  Brand Strategist

Manu has 9 years of experience in the brand communication industry.
After completing his Post graduation in Marketing from University of Waikato, New Zealand, he worked with Fairfax Media NZ as a Client Servicing Specialist. He provided media consulting to clients across a variety of industries including legal…

Smita P
Digital Marketing Strategist

Smita P Digital Marketing Strategist

An MBA in marketing, with specialization in Digital Marketing Strategy from IIM Calcutta, Smita comes with 14 years of strong experience in Branding, Retail, IT Education/Training and Social and Digital Marketing Strategy.
With a Social Media Marketing certification from Stanford University and having worked with Digital…