The ability to sustain: Sustainability and brand value

The ability to sustain: Sustainability and brand value

A word with a lot of buzz around it lately has come in to conquer businesses with its philosophy. Sustainability has an air around it which most people are turning their head towards. In recent years, consumers have consciously evolved to understand that their behaviour has a large impact on the environment, hence indulging in……

The nitty-gritty of productivity while working from home

The nitty-gritty of productivity while working from home

Diving straight into it, working from home a boon or bane? The pandemic has taught the working world to adjust to a model that we never saw coming and now it’s here to stay. Wrapping your head around a space that is your home and work can be a fine line to define. While it definitely is keeping our loved ones and us safe, it can be hard to…..

The art of transforming the education sector through a pandemic

The art of transforming the education sector through a pandemic

Humanity has seen the face of the worst due to the Covid-19 pandemic with scores of people losing their loved ones across the globe to the virus. Lockdowns have become a normalised norm in a number of nations that has directly or indirectly affected individuals socially, mentally and economically. Several enterprises have severely slashed their […]

Why Branding?

Why Branding?

To begin to understand what a brand is, you must first understand that your brand does not exist in your marketing department, your public relations team, or your CEO’s office. A brand exists only in the minds of your customers. If you Google “brand definition” you’ll find multiple different attempts on just the first page of search results alone. There are so many competing misconceptions…..

Marketing or Branding
– The differential concept

Marketing or Branding – The differential concept

Sometimes our clients ask us, “What is the difference between branding and marketing?” The question arises because most people and organizations use these terms interchangeably. Unlike Medicine, Law or Finance, practitioners in the field of brand and marketing don’t share a common professional language. When one…..