The art of transforming the education sector through a pandemic

The art of transforming the education sector through a pandemic

Humanity has seen the face of the worst due to the Covid-19 pandemic with scores of people losing their loved ones across the globe to the virus. Lockdowns have become a normalized norm in a number of nations that has directly or indirectly affected individuals socially, mentally and economically. Several enterprises have severely slashed their […]

Why Branding?

Why Branding?

To begin to understand what a brand is, you must first understand that your brand does not exist in your marketing department, your public relations team, or your CEO’s office. A brand exists only in the minds of your customers. If you Google “brand definition” you’ll find multiple different attempts on just the first page of search results alone. There are so many competing misconceptions…..

Marketing or Branding
– The differential concept

Marketing or Branding – The differential concept

Sometimes our clients ask us, “What is the difference between branding and marketing?” The question arises because most people and organizations use these terms interchangeably. Unlike Medicine, Law or Finance, practitioners in the field of brand and marketing don’t share a common professional language. When one…..