A word with a lot of buzz around it lately has come in to conquer businesses with its philosophy. Sustainability has an air around it which most people are turning their head towards. In recent years, consumers have consciously evolved to understand that their behaviour has a large impact on the environment, hence indulging in……
In simple terms, digital transformation is all about integrating digital technology into all areas of a business. The goal here is to make room for fundamental changes in how that business functions, and the way it adds value to its major customer base. Obviously, when it comes to satisfying customers in this digital age, every move- in……
Diving straight into it, working from home a boon or bane? The pandemic has taught the working world to adjust to a model that we never saw coming and now it’s here to stay. Wrapping your head around a space that is your home and work can be a fine line to define. While it definitely is keeping our loved ones and us safe, it can be hard to…..
Humanity has seen the face of the worst due to the Covid-19 pandemic with scores of people losing their loved ones across the globe to the virus. Lockdowns have become a normalised norm in a number of nations that has directly or indirectly affected individuals socially, mentally and economically. Several enterprises have severely slashed their […]
To begin to understand what a brand is, you must first understand that your brand does not exist in your marketing department, your public relations team, or your CEO’s office. A brand exists only in the minds of your customers. If you Google “brand definition” you’ll find multiple different attempts on just the first page of search results alone. There are so many competing misconceptions…..
Sometimes our clients ask us, “What is the difference between branding and marketing?” The question arises because most people and organizations use these terms interchangeably. Unlike Medicine, Law or Finance, practitioners in the field of brand and marketing don’t share a common professional language. When one…..
Sometimes our clients ask us, “What is the difference between branding and marketing?” The question arises because most people and organizations use these terms interchangeably. Unlike Medicine, Law or Finance, practitioners in the field of brand and marketing don’t share a common professional language. When one……..