The Real Learning
To learn something new you need to unlearn yourself. Goes well with anything in life. A challenging project where WSBC had to unlearn a lot before we could tell the world that learning has a different meaning. Universities and educational institutions are busy imparting knowledge to many since time immemorial, but with changing dynamics of process, education too had to change. Online education is setting a new trend in education and in this platform WSBC had to help Atiha offer online learning in its true sense. Educating its target audience on various subjects where real learning could happen also have features of a brick and mortar format. After doing a lot of research and in-depth understanding WSBC developed strong core proposition for the brand. The brand identity for the company and the online language for the brand for various online touch points were created. Atiha is sure to change the way people learn in future.