“Dive deep into the minds of the consumers and think from their point of view” is what Dr.Thomason who holds a Ph.D. from the Faculty of Management Studies,University of Kerala always says. His thorough and detailed evaluation of the market, people and process helps in developing the right positioning for the brand before we start doing the magic with the creatives. Dr. Thomason is a PMI certified Project Management Professional and a Certified Value Builder. He has worked in brand-building processes of Real Estate, Hospitality, Entertainment, Software and Consulting firms.
He has been associated with The World Bank, New Delhi as IEG Short Term Consultant in Internal Marketing Research and Analysis and with Ernst & Young Middle East in Corporate Communications, overseeing the creation and implementation of an Internal Branding System for the firm. A visiting faculty to MBA institutes, Dr. Thomason is passionate about helping entrepreneurs build a strong foundation for their brands.