Founder & Brand Strategist
Sanju has over 19 years of experience in Advertising and Brand Management.
His brand management experience began while working at Ray+Keshavan, currently known as Super Union, while handling large corporate make over like Canara Bank, Trident Hotels, J&K Bank, PunjLlyod, CEAT Tyres, SOMA Infrastructure, Coromandel Fertilizers, Chettinad Cement, ACC, Fair & Lovely and many more. He has proven his ability to set up, implement and manage large scale projects. His strategic insights strengthen the value proposition and gain marketplace success.
He has worked with leading advertising agencies like Hakuhodo, Ogilvy & Mather, Euro RSCG, and Contract Advertising. Was responsible for successful communication rollout for various brands like Toyota, Lexus, Yamaha, Hutch (now Vodafone), Louis Philippe, Carbon Jewelry, Le Meridien, etc. He has executed several advertising campaigns to promote new products, increase brand visibility, brand promotion and build consumer awareness.
An MBA from Alliance B School, his brand experience spans across sectors like, Automobile, Banking, FMCG, Insurance, Real estate, Media, Telecom, Engg&Construction services, Healthcare, Cement, Fertiliser, Hospitality, Education and Apparel. He is a member of McKinsey Quarterly Executive Panel, International Advertising Association, TiE (The Indus Entrepreneurs) Bangalore chapter and BNI (Business Networking International).