Distinctive
Differentiation
Differentiation
Client
VOX India
Category
Interiors &
Home decor
Home decor
Year
2020
Website
voxindia.co
The Challenge
Create unmatched Brand Distinction
Objective:
Experience VOX: Unmatched brand distinction, building awareness in India.
Barriers
Highly Saturated Market
Strong Competition
HOW?
Where luxury meets lifestyle, showcased through social media.
A social media strategy was executed to position VOX as a luxury lifestyle brand with product offerings across categories by leveraging brand stories, relevant hashtags, and regular content dedicated to product benefits.
The
Result
We organically reached 1000 followers on Instagram and 850+ on Facebook in two months. We were also able to generate 40+ enquiries organically. The organic posting, hashtags, relevant group posting and active engagements were instrumental in increasing website traffic.
