Marketing Communication
Crafting Value
Client REVA University
Category Education
Year 2020
Website reva.edu.in
Introduction

REVA University is a leading educational institution in India that offers a wide range of courses to students. The University approached WSBC to manage their overall marketing program through the pandemic and beyond.

Objective
  1. To create a future-proof marketing strategy for the University that captures the students' imagination.
  2. To increase brand awareness and draw attention through various marketing channels.
  3. To identify the problems that the educational industry would face post-pandemic and find solutions to overcome them.
  4. To exceed the number of admissions expected for the educational year.

Solution: WSBC engaged with REVA University directly and curated a 360-degree brand marketing strategy that captures the students' imagination. The team conducted thorough research on the educational industry, student needs, and the impact of the pandemic on the sector. This research helped to identify the problems that the industry would face post-pandemic and find solutions to overcome them.

WSBC created a future-proof marketing strategy for the University that included print, digital, and social media channels. The team created powerful messaging and visuals that resonated with the target audience and communicated the brand's values. The marketing strategy included various campaigns and events that created awareness and insights into the University.

Result

The integrated marketing solution developed by WSBC was successful in achieving REVA University's objectives. The future-proof marketing strategy created by the team helped to capture the students' imagination and increase brand awareness. The powerful messaging and visuals developed by WSBC resonated with the target audience and communicated the brand's values effectively.

The marketing campaigns and events curated by WSBC were successful in drawing attention and creating awareness about REVA University. The results exceeded the number of admissions that the University had expected for the educational year. WSBC was instrumental in making iconic developments that elevated the brand image of REVA and delivered extraordinary results for the business.

Overall, the integrated marketing solution developed by WSBC was a huge success and helped REVA University to overcome the challenges posed by the pandemic and achieve their objectives