Stones
HMG Stones is a natural stone company that sources and supplies handpicked natural stones from around the world. They approached WSBC with the aim of transitioning from a regular natural stone company to a luxury brand, catering to the high-end market segment. The challenge was to reposition the brand and elevate its image to exude luxury.
To develop a fresh experiential strategy that would bring in customers from across the nation to lay their hands on rare natural stones.
- Challenge the status quo of the conventional marble and natural stone industry by embodying a unique and shared ambition through consistent experience.
- Establish HMG Stones as a key international supplier of rare natural stones for premium projects and clients.
- Increase interest and generate a positive response from the target audience.
WSBC worked closely with HMG Stones to develop an experiential strategy that would position the brand as a luxury supplier of rare natural stones. The campaign aimed to bring in customers from across the nation to experience the beauty and quality of the stones. The campaigns mapped out by WSBC included targeted digital marketing, social media marketing, and event marketing. These campaigns were designed to showcase the unique natural stones and the craftsmanship that went into selecting and sourcing them.
Key Elements:
- Experiential Strategy: WSBC developed an experiential strategy that allowed customers to experience the beauty and quality of rare natural stones first-hand. This included showroom visits, exhibitions, and experiential events.
- Digital Marketing: Targeted digital marketing campaigns were developed to reach the right audience and generate interest in HMG Stones. The campaigns included social media advertising, email marketing, and targeted PPC campaigns.
- Event Marketing: The brand participated in high-profile events and exhibitions to showcase their rare natural stones to a wider audience. This helped establish HMG Stones as a key international supplier of rare natural stones for premium projects and clients.
The campaigns developed by WSBC were successful in achieving HMG Stones' objectives. The experiential strategy developed by WSBC helped bring in customers from across the nation to experience the beauty and quality of rare natural stones. The targeted digital marketing campaigns generated interest and increased the brand's visibility. The event marketing helped establish HMG Stones as a key international supplier of rare natural stones for premium projects and clients. Overall, the campaigns successfully challenged the status quo of the conventional marble and natural stone industry and helped reposition HMG Stones as a luxury brand. The increased interest generated by the campaigns added to the growth of the business, and the brand successfully embodied a unique and shared ambition through consistent experience.