Vanaras is a sustainable fashion brand that produces eco-friendly and ethically made clothing. The brand approached WSBC with the goal of developing a brand identity that would appeal to their target audience and establish them as a leading sustainable fashion brand.
Brand Identity
- To develop a brand identity that resonates with the target audience and communicates the brand's values of sustainability, eco-friendliness, and ethical production.
- To create a visual identity that is unique, memorable, and recognizable.
- To establish Vanaras as a leading sustainable fashion brand and increase brand awareness.
- To differentiate Vanaras from other sustainable fashion brands in the market.
Solution: WSBC worked closely with Vanaras to develop a brand identity that reflects the brand's values and vision. The brand identity included a logo, color palette, typography, and visual elements. WSBC also developed a brand messaging strategy that would communicate the brand's values and differentiate them from other sustainable fashion brands in the market.
Key Elements:
Logo: WSBC developed a logo that represents the brand's values of sustainability and eco-friendliness. The logo is a combination of a tree and a peacock, representing the brand's commitment to environmental sustainability and ethical production.
Color Palette: WSBC developed a color palette that reflects the brand's values and vision. The colors used in the palette are earthy and natural, representing the brand's commitment to sustainability and eco-friendliness.
Typography: The typography used in the brand identity is clean and modern, representing the brand's commitment to innovation and creativity.
Visual Elements: WSBC developed visual elements that complement the brand's logo and color palette. The visual elements include patterns and textures that are inspired by nature and represent the brand's commitment to sustainability and eco-friendliness.
The brand identity developed by WSBC was successful in achieving Vanaras' objectives. The brand's logo, color palette, typography, and visual elements were well-received by the target audience and helped establish Vanaras as a leading sustainable fashion brand. The brand messaging strategy developed by WSBC communicated the brand's values and differentiated them from other sustainable fashion brands in the market. The brand identity successfully represented Vanaras' commitment to sustainability and eco-friendliness, and the brand successfully differentiated themselves from other sustainable fashion brands.